Back in my corporate days, when I was the director of marketing for a major student housing management company, I created a daily newsletter for my property managers.
Six Things Worth Sharing was born out of necessity. Our company had an arbitrary policy that every apartment community must post on their Facebook and Instagram once per day (some regional managers went above and beyond and asked for three posts per day). An executive set the policy in his corner office, having no idea what it took to generate content ideas, even if those ideas were just links from other websites. He likely heard, at one of our industry’s many conferences, by another clueless executive, that “content is king!” and the rest was stupid uninformed history. Can you tell I’m still bitter?
Knowing that half of our property managers would never post once a day, and the other half would spend way too much time looking for things to post, I started sending out this daily newsletter. I’d wake up at 5 am, gather six items on the internet that I thought would be interesting to post on Facebook, and I’d send it out to all the property managers at 9 am. Most of what I provided were attractive deals from sites like Amazon or blog posts on how to decorate your apartment. I’d throw in a weird internet story or maybe a recipe or two for good measure.
Six Things worked and eventually became something our property managers looked forward to in the morning. Not just to share, but to consume. If I missed the self-imposed 9 am deadline or, god forbid, did not send out the newsletter altogether, I would hear about it from my team and the property managers. I had inadvertently created an engaged and enthusiastic audience.
I told myself that perhaps one day, I would create a new version of the newsletter, one without the limitations and censorship that came with working at a corporation– a curated list of six things I think you'd find interesting .
Today, I’m trying it out on Untethered. Perhaps I will do a few more if this post generates interest or a higher than average open rate. Maybe I’ll do it again regardless of metrics or perceived interest.
So here it is.
Six Things Worth Sharing: Cool Shit I Found on The Internet:
I want this water gun so bad. Want to split a two-pack with me?
Spyra is a high-end water gun marketed towards adults. I found it while browsing Reddit about a year ago. I want to pull the trigger on it. Heh. Let’s split the bill on a pair.
White Lotus on HBO Max
HBO Max is killin’ it with content. Honestly, I don’t think Netflix has a chance against all the new competition, particularly HBO Max and Disney Plus (Disney owns Hulu as well).
There are five one-hour episodes of White Lotus so far, and I binged all of them in one night. I won’t give too much away (unless you followed me on IG and watched my stories rant), but it’s a pitch-perfect satire on capitalism without being preachy. If you watch it, hit me up. I’m dying to talk about it with someone.
Sneakers brands that aren’t Nike or Adidas
On my quest to find indie sneaker brands, I recently discovered Clearweather. I’m in love. I’m considering picking a pair up for my birthday. The silhouettes are exciting yet still familiar. The all-gray pair above vaguely resembles the Jordan 3s.
Here are a few more indie sneaker brands you may like:
Koio: premium leather and old-world Italian manufacturing. I have a pair of their high-tops. I love them.
Greats: Same deal as Koio but less expensive. They sell the perfect all-white low-top sneaker, in my option. Great quality too.
Karhu: Kanye wore a pair made from this 100-year-old Finnish sneaker brand and it suddenly became trendy.
Veja: I don’t know if it’s pronounced veHA or veJA. Their thing is sustainability and simple silhouettes with timeless designs.
This is a motherfucking website
Find yourself suddenly project-managing a new website design for your company? It can be soul-crushing because most people have no idea what they want or how to make a good site, so we often end up practicing what’s known as bikeshedding.
Bikeshedding occurs when a team or group spends a disproportionate amount of time on a trivial or non-critical issue. The solution is to have the "leader", whomever that is, make a final decision, before any more time gets wasted.
If you have a boss with a good sense of humor, send them this site: This is a motherfucking website.
It reminds us that websites should be simple, and we should avoid beauty contests that lead to bad design at all costs.
Accidentally Wes Anderson
If you’re into the Wes Anderson aesthetic, this coffee table book is for you. I’m considering picking up a copy myself.
Are we ready to pay for our social media? I think I am.
Glass is a new photo-sharing app that proudly boasts the absence of algorithms and manipulation to keep you on the site. Glass charges $5 per month and currently has a waitlist to join of 6,000 (I’m on that waitlist).
From their site:
We want you to adore Glass, not become addicted to it. We’ve created a distraction-free app focused on one thing — your photos... All the social network features you’d expect with none of the dark patterns driving engagement. Build relationships with and learn from other photographers while enjoying a chronological feed and no public counts...
Glass is subscription-based, which means we won’t sell your data or pollute your feed with ads. We don’t answer to outside investors or advertisers, just members of our community.
I deleted my Twitter yesterday. Well, I deactivated it, and I have 30 days to decide if I want to keep it that way.
If there’s one thing the pandemic has taught me, besides some of our incessant needs for the lure of forbidden knowledge and pseudo-intellectualism, is that social media is horrible for my mental health.
Is social media inherently bad for human brains? Perhaps. But, I believe where it all went south was when Mark Zuckerberg discovered the “time on site” metric and how important it is for making gobs of advertising money.
Read: Mission Impossible. An interesting New Yorker piece about Facebook’s dubious mission statement to connect the world at all costs.
Since then, social media sites have done everything they can, from feed algorithms with endless scrolling to manipulative app notifications, to keep us on their site as long as possible. Extracting dopamine and serotonin is now a science for sites like Facebook and Twitter. They’re fucking with our brains’ chemistry. It’s in their financial interest to do so since they make their money from advertising.
I’m ready for something different.